B.S. in Public Relations
The Public Relations degree at Kennesaw State University offers a professionally-focused, marketplace-relevant, and theoretically-rigorous academic program for aspiring public relations communicators throughout Metro Atlanta and Northwest Georgia. Kennesaw State is one of only three universities in the state of Georgia to offer a specific major in the ever-evolving discipline of Public Relations. The major offers students a public relations education that includes public relations principles, case study analysis, public relations writing, crisis communication, graphic design for organizational publications, persuasion methods and strategies, and use of social media and other multi-media communication strategies in public relations. Internships and study tours to New York and Atlanta public relations agencies supplement the traditional classroom and online learning settings. The program also features a student-run public relations agency that allows students credit for their capstone class.
To be eligible to apply to a major in Public Relations, students must meet the following criteria:
* Meet the School of Communication & Media (SOCM) Sophomore GPA Requirement. This Sophomore GPA requirement consists of combined adjusted 2.75 GPA in the following five courses:
- COMM 1110
- COMM 2020
- COMM 2033
- COMM 2135
- COMM 2240
* Pass the SOCM Entrance Exam with a score of 78% or highter. Students who fail to pass the grammar test in three attempts must pursue majors in other departments. PLEASE NOTE: The entrance exam requirement is temporarily waived and will continue to be waived throughout the 2022-2023 academic year, effective until the end of July 2023.
*All communication majors must earn a grade of “C” or better in all communication courses counted toward their degree.
For more information on specific classes, see our Public Relations degree information in the KSU Undergraduate Catalog.