Undergraduate Program Overview
B.S. in Journalism & Emerging Media
The Journalism and Emerging Media major offers a professionally-focused, marketplace-relevant, and theoretically-rigorous program. It includes courses in news writing, media law, digital media production, sports reporting, investigative reporting, and community-based capstone experience. It encourages students to enroll in a for-credit internship.
For more information on specific classes, see our Journalism and Emerging Media webpage.
B.S. in Media & Entertainment
The program focuses on the forms and effects of media, including radio, film, television, print, and electronic media, and requires that students demonstrate basic digital media production skills. Our students are critically engaged with creative analysis, production, and research into traditional and emerging forms of media. The curriculum emphasizes media history, media institutions, theory and research, production, ethics, policy, management, and technology and their effects on contemporary life.
For more information on specific classes, see our Media & Entertainment webpage.
B.S. in Organizational & Professional Communication
KSU is the only Georgia institution offering an undergraduate concentration in Organizational & Professional Communication. Organizational & Professional Communication students learn the skills they need to develop employee training programs, training manuals, and employee handbooks. Students also conduct communication audits at area companies to measure employee satisfaction with company communication practices. Students often intern in corporate human resources or training and development departments.
For more information on specific classes, see our Organizational & Professional Communication webpage.
B.S. in Public Relations
Kennesaw State is one of only three universities in the state of Georgia to offer a specific major in the ever-evolving discipline of Public Relations. The major offers students a public relations education that includes public relations principles, case study analysis, public relations writing, crisis communication, graphic design for organizational publications, persuasion methods and strategies, and use of social media and other multi-media communication strategies in public relations.
For more information on specific classes, see our Public Relations webpage.
Minor in Crisis Preparedness
The next generation of crisis communication management leaders will be taught by capitalizing on the strengths that currently reside throughout our university through making connections between disciplines. A multi-disciplinary offering of courses will prepare students to better live, work, and lead.
For more information on specific classes, see the Minor in Crisis Preparedness catalog.
Minor in Public Relations
Students with a minor in Public Relations gain a valuable addition to their major and develop a fondation of expertise in internal and external communication processes. Public Relations is applicable and desirable for all employment contexts, including business, agencies, government, and non-profit.
For more information on specific classes, see the Minor in Public Relations catalog.
Minor in Organizational & Professional Communication
With an emphasis on practical, hands-on application of communication theories, the Organizational & Professional Communications minor will help students develop the skills needed for today's changing marketplace in environments such as non-profits, corporate workplaces, and grassroots/civic groups.
For more information on specific classes, see the Minor in Organizational & Professional Communication catalog.