2017 SOCM Colloquium - Digital and the Professionals


KENNESAW, Ga. (Sep 26, 2017)Tyler Hartsook, digital strategist at 22 squared, spoke to KSU students about "Digital and the Professions," and shared his experiences in working with large and small companies to develop effective digital strategies for them. As a recent KSU graduate that has quickly established himself as a thought leader in the ever-changing realm of digital marketing, Tyler showed students how quickly young professionals can establish credibility and enjoy success in their careers as well as for their clients. Tyler also stressed how important it is to bring creativity and new ways of thinking to client's strategies. Who would think to incorporate Instagram into the marketing strategy of a conservative, 120-year banking institution? Tyler did, and shared this story as an example of how professionals can leverage creativity with digital media for unique and successful strategies.